The DMASA announces the first of a series of one-day training programmes designed to take individuals in the Interactive & Direct Marketing (IDM) Industry on a lifelong learning and skills development career pathway.
The Fundamentals of Interactive and Direct Marketing
Direct Marketing techniques are unravelled to form the foundation platform to give you the skills for successfully planning and implementing promotional activities.
Knowing how to apply knowledge and IDM principles is one of the key difficulties that marketing newcomers face within their companies. The gap between ‘ideas to implementation’ is often the missing link between success and failure.
This one-day programme will combine direct marketing principles with practical activities so you leave with a workbook containing not just theory, but practical templates and solutions as well, so you will be able to apply the techniques and use them in the workplace, whether you market just a single product or a multiple product range.
The outcomes of what you will learn and understand:
Who should attend?
If you are new into a IDM role, or involved in any form of marketing, whether within a company or a supplier, and need to understand the scope of how far reaching is this sector of marketing, then you need to have a foundation platform to give you the knowledge to successfully implement your activities.
When: Thursday 11th May 2017
Cost: DMASA members - R2,500 + VAT: R2,850 / Non-members – R3,000 + VAT: R3,420
Venue: DMASA National Office
For more information contact firstname.lastname@example.org or call 0862 362 362.