The annual ‘Insights Conference’ of the Direct Marketing Association of South Arica (DMASA) will be hosted virtually on 25 March 2021 and it is free to attend. That is according to DMASA CEO David Dickens who says the new virtual format represents an opportunity to expand the reach of this annual fixture of the direct and integrated marketing industry since 2017. Read more

By Ivan Booth DMASA Read more

Black Friday takes place this Friday, 29 November 2019.Whether you plan on staying home and shopping online or head out to join the crowds, remember that the best deals will sell out quickly, so you’ll want to be the first in the queue (whether that's online or in person) to avoid disappointment. Read more

Both David and Davy have done a great job of sketching the background to what I’m about to say to you. As a journalist, it’s my daily job to reinforce that context and to ensure that you are able to view the issue from as many angles as possible. Read more