Brands that breach the Information Commissioner’s Office direct marketing guidance could end up being dragged through the courts after the UK Government confirmed plans to change the law to give the rules statutory recognition.
The measure, included in the Queen’s Speech, was first mooted by Baroness Neville Rolfe at a recent DMA Data Protection Conference and would need legislative change, as well as a full consultation before going before Parliament for the full approval.
This article was published on 31 May 2016 by Global Marketing Alliance. Read the full article.