Companies around the world are leveraging data to drive more impactful marketing and advertising programs, and DMASA is preparing to help you take advantage of what they are doing. Last year DMASA participated in an inaugural international research study which culminated in the first comprehensive study into data-driven marketing practices. Read more

David Dickens has been appointed Executive Director of the DMASA with immediate effect. At the 5 May Board meeting David accepted the Board's appointment to take executive control of the DMASA and manage the National Office. Read more

Watch out for our invitation. DMASA will be hosting a discussion forum to consider the ongoing postal situation and help frame an industry response. A number of changes are ongoing at the Post Office, many of which have direct implications for the quality of service customer relationships. Read more

Brands that breach the Information Commissioner’s Office direct marketing guidance could end up being dragged through the courts after the UK Government confirmed plans to change the law to give the rules statutory recognition. Read more